Samsung is reportedly developing its own in-car infotainment system to compete directly with Android Auto and Apple CarPlay — and a recent leak has given us our first glimpse at what the interface might look like.
A New Player in the Connected Car Space
According to leaked images and internal sources, Samsung’s upcoming system is designed to offer seamless smartphone integration, advanced navigation, media playback, and smart assistant features, much like Android Auto. However, Samsung is reportedly adding its own unique touch, including deeper integration with Galaxy smartphones, SmartThings controls, and possibly even Samsung-exclusive apps and services.
A First Look at the Interface
The leaked design shows a modern, clean interface optimized for touchscreens. The main menu appears to offer large, easy-to-tap icons for navigation, calls, music, messages, and voice assistant access. A status bar at the top displays signal strength, battery, and weather — likely synced from the user’s phone. There’s also a customizable dashboard that seems to allow widgets, like calendar events or smart home controls, mirroring Samsung’s approach on smartphones and tablets.
Built on Android, But Not Android Auto
Interestingly, the system is said to be based on Android but will operate independently of Android Auto. This suggests Samsung could have more control over updates, interface design, and features — potentially appealing to users frustrated by the limitations of Android Auto or Apple CarPlay.
Targeting Automakers and Consumers
Samsung might pitch this system directly to automakers as a native infotainment option, or offer it as a plug-in solution similar to current smartphone projection systems. Either way, it’s likely to be compatible with Galaxy smartphones and possibly other Android devices.
What’s Next?
While Samsung hasn’t officially announced the project, the leak indicates that development is well underway. A formal reveal could take place later this year, possibly during IFA 2025 or a dedicated Samsung Unpacked event. With car tech becoming a major battleground for tech giants, Samsung’s move into this space could shake up the market and give consumers more choice behind the wheel.
Stay tuned — the connected car war just got a new contender.