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Meeting SmartViser, the Breton company behind the energy label for smartphones

In an era of growing environmental awareness, smartphones are under scrutiny not just for performance, but also for energy efficiency and longevity. Behind this shift in perspective is SmartViser, a tech company based in Brittany, France, quietly revolutionizing how consumers evaluate mobile devices.

Founded with a mission to improve digital sustainability, SmartViser has developed automated testing tools that simulate real-world usage to assess smartphone performance, battery life, and power consumption. These results now feed into the official energy rating labels for smartphones in the European Union—helping consumers make more informed, eco-conscious choices.

The company’s proprietary testing software, ViSer, is central to this process. It conducts standardized scenarios across devices, allowing fair comparisons between models. From video streaming to GPS use and app multitasking, every parameter is meticulously measured without human intervention.

Thanks to SmartViser’s work, manufacturers and retailers are now required to include energy performance labels—similar to those seen on appliances—on smartphones. These labels rank devices on battery endurance, robustness, repairability, and software support lifespan, making transparency the norm rather than the exception.

SmartViser’s role is critical at a time when the EU is pushing for longer-lasting, more sustainable electronics. The company’s impact extends beyond compliance—it helps shape an industry where environmental responsibility is becoming a core value.

As more consumers look for greener tech options, SmartViser stands at the intersection of innovation and responsibility, proving that even a small Breton firm can lead a global change in how we evaluate and use our most personal devices.

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